Margins and profitability in wholesale of clothing and footwear
46 Norwegian companies in this industry. The median company kept 2.7 % of every krone.
30 % of the companies in this industry posted a negative operating result that year.
The distribution
What companies in the industry earned
One tenth of companies fell below -8.6 %, and one tenth above 8.9 %. That is the real spread in the industry, not an average.
Top against weakest third
Size
Profitability by size
| Revenue | Companies | Median operating margin |
|---|---|---|
| 20 to 100 m | 18 | 2.0 % |
| over 100 m | 22 | 3.6 % |
Companies are split into revenue bands, with the median margin in each. Bands with fewer than ten companies are omitted, because the median becomes too unstable to show.
Public contracts
Who in the industry wins public contracts
12 of 46 companies in the industry have won at least one public contract since 2022, that is 26.1 %.
Those that win have median revenue of 61.7 m kr, against 117.5 m kr for those that do not. That is 0.5× as much. Note that this describes who wins, not evidence that contracts make companies large; large companies also find it easier to bid.
The 31 contracts we find come most often from these buyers.
- Direktoratet for samfunnssikkerhet og beredskap (DSB)3
- Skatteetaten3
- Asker kommune2
- Ullensvang kommune2
- Bir AS1
Contracts come from Doffin and TED. Our collection is not complete, and TED covers only contracts above the EEA threshold, so the figures are a floor and not a full count. We say what we find, not what exists.
Questions and answers
Common questions about wholesale of clothing and footwear
- What is a normal operating margin in wholesale of clothing and footwear?
- The median company kept 2.7 % of every krone. That means half of the 46 companies in the sample were above it, and half below.
- What separates the best from the weakest in wholesale of clothing and footwear?
- The top third kept 8.0 % of every krone, against -5.1 % for the weakest third. The spread is 13 percentage points, and that is within the same industry, the same country and the same year.
- How many companies are there in wholesale of clothing and footwear in Norway?
- We hold filed accounts for 46 Norwegian companies on this industry code with at least one million kroner in revenue. The real number is higher, since dormant and very small companies are excluded.
- How many are loss-making in wholesale of clothing and footwear?
- 30 % of the companies in the sample posted a negative operating result.
- How large is a typical company in wholesale of clothing and footwear?
- Median revenue is 99 m kr. Half of the companies fall between 56 m kr and 205.5 m kr.
- How much do public contracts matter in wholesale of clothing and footwear?
- 12 of 46 companies, that is 26.1 %, have won at least one public contract since 2022. They have median revenue of 61.7 m kr, against 117.5 m kr for the rest.
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